Privacy policy

iFilters Privacy Policy

Last Updated: September, 14, 2026

This Privacy Policy (“Privacy Policy”) describes how an iFilters and its affiliated entities (collectively, “iFilters,” “we,” “us” or “our”) collect your personal information, use or disclose your personal information and how we protect your personal information. This Privacy Policy applies when you visit our website at www.ifilters.com (the “Website”), and engage with us through any other websites, pages, features, or content owned or operated by iFilters that direct to this Privacy Policy (collectively, the “Services”).

Please read this Privacy Policy carefully. By accessing, visiting, or using our Services, you understand and agree that the collection and use of your personal information will be made in accordance with this Privacy Policy and our Terms of Service, available here. If you do not feel comfortable with any part of this Privacy Policy, please discontinue use of the Services immediately.

Updates to this Privacy Policy

Information We Collect and How We Collect It

How We Use Your Information

Sharing and Disclosure of Information

Cookies and Other Tracking Technologies

Your Choices

Security

Third-Party Links

Social Media Pages

Children

Retention

Your Privacy Rights

California Consumer Privacy Notice at Collection

International Transfers of Data

Additional Notice to Individuals in the European Economic Area, the United Kingdom and Switzerland

Updates to this Privacy Policy

We may update this Privacy Policy from time to time as we update or expand our Services. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. If we make changes, we will post the updated Privacy Policy on this page with an updated effective date. If we make material changes to it, we will provide notice through our Services or as otherwise required by applicable law. We encourage you to look for updates and changes to this Privacy Policy by checking the effective date when you access our Services. Any changes to this Privacy Policy will become effective on the “Last Updated” date. Your continued use of this Website after we make changes is deemed to be acceptance of those changes. If you have any questions about this Privacy Policy, please use the methods provided in the “Contact Us” section below.

Information We Collect and How We Collect It

Throughout this Privacy Policy, we use the term “personal information” to describe data that identifies you or makes you identifiable. The definition of personal information (used interchangeably with “personal data”) depends on the applicable law based on your country of residency. Only the definition that applies to your residency will apply to you under this Privacy Policy.

The types of personal information that we may collect about you include, but are not limited to:

Information You Voluntarily Provide to Us. We may collect personal information you provide to us, including:

- Contact Information: name, email address, postal address, and phone number, or information that you provide by filling out forms that we make available. This includes various “Contact Us” forms on our Website, or as part of other requests;

- Account Information: name, email address, usernames, passwords, and other credentials you use to access your iFilters account;

- Payment Information: when you place orders, we may collect your payment card information, shipping and billing addresses, and phone numbers;

- Customer Service: contact information and messages we receive through our customer service team when you have questions or issues with our Services, or otherwise communicate with us by email, our Website, by telephone, in writing, or through other means;

- Customer Review Forums: we offer publicly accessible forums for our customers to provide product reviews, ratings, and feedback. If you post information on public areas of the Services, that information may be collected and used by iFilters, other users of the Services, and the public generally. We strongly recommend that you do not post any information through the Services that allows strangers to identify or locate you or that you otherwise do not want to share with the public. To request the removal of your personal information from our Services, please contact us as described in the “Contact Us” section below.

- Promotions and Feedback: information such as your email address and phone number relating to your participation in a promotion or survey that we may ask you to complete for research purposes.

Please note: when communicating with us by email or through forms on our Services, we ask that you please do not send us any sensitive information pertaining to yourself. iFilters does not collect or store sensitive information or special categories of information.

Information We Collect Automatically. As you navigate and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

- Information About Your Use of the Systems: when you browse our Website, our systems automatically collect information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, domain names, referring and exit pages, URLs, platform type, pages viewed and the order of these page views, the amount of time spent on particular pages, and the date and time of your request. For more information, please review our “Cookies and Other Tracking Technologies” section below.

Information from Third Parties. When you interact with our Services or accounts on a social media platform, we may collect the personal information that you or the platform make available to us on that page or account, including your social media account ID and/or user name associated with that social media service, your profile picture, email address, friends list or information about the people and groups you are connected to and how you interact with them, and any information you have made public in connection with that social media service. The information we obtain depends on your privacy settings on the applicable social media service; we will comply with the privacy policies of the social media platform, and we will only collect and store such personal information that we are permitted to collect by those social media platforms. When you access our Services through social media channels, you are authorizing us to collect, store, and use such information and content in accordance with this Privacy Policy.

Information from Other Sources. We may also receive personal information about you from other sources to help us correct or supplement our records, improve our Services, and prevent fraud, including credit reporting agencies, employers, and other sources.

How We Use Your Information

We may use your information as described in this Privacy Policy, or as disclosed to you prior to such processing taking place, to provide our Services. We may use your information for the following purposes:

To Provide You With Our Services. We may use your personal information to provide you with information or to deliver our Services and any related products, and for any other business or lawful purpose reasonably anticipated within the context of iFilters’s relationship with you.

To Provide Service-Related Communications. We may send you administrative information to keep you updated about our Services. Such communications may include information about changes to this Privacy Policy, our Terms and Conditions, security updates, and other relevant information.

To Provide Customer Support. We will use your personal information to respond to your customer service inquiries, investigate any complaints, and ensure your continued use and enjoyment of the Services.

To Send You Marketing and Promotional Emails. We may contact you with marketing or promotional materials and other information that we believe may be of interest to you based on the Services that you already use or the offerings about which you have already purchased or inquired. You may opt out of receiving such emails at the bottom of any marketing email or by contacting us as described in the “Contact Us” section below.

For Product Research and Development. We may process your personal information to improve, optimize, or expand our Services or features of our Services. We do so by processing information about your use of the Services as well as any information you provide to us, and by measuring, tracking, and analyzing trends and usage in connection with your use or the performance of our Services.

To Enable Our Service Providers. We use personal information to enable other companies and individuals acting on our behalf to facilitate our Services (“Service Providers”) to provide services to us so that we can provide our Services to you, or for other business purposes consistent with our relationship with you.

To Enforce Compliance with Our Agreements or Policies. We process your personal information in accordance with this Privacy Policy to detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violation of our policies and terms and conditions, security incidents, and harm to the rights or property of iFilters and its affiliates, its employees, and people who use the Services; for safety and security, including monitoring the technical functioning and security of our network; to conduct data analytics in order to maintain and improve our offerings and to protect people who use our Services; and to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

To Maintain Legal and Regulatory Compliance. We process personal information to pay our taxes, fulfill our business obligations, and in response to valid warrants and legal processes, or as necessary to manage risks and compliance with applicable laws, regulations, and legal obligations.

For Customization. We process personal information in connection with your user account, registration and profiled data or other personal information on our Services (so you do not have to re-enter it each time you visit or use the Services); tailoring the features and your experience on the Services; and/or otherwise customizing what you see when use the Services.

To Facilitate Corporate Acquisitions, Mergers and Transactions. We may process any information regarding your account and your use of our Services as is necessary in the context of corporate acquisitions, mergers or other corporate transactions.

With Your Consent. For any other purposes disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the Services or other related products and/or Services requested, with your permission or upon your direction.

Sharing and Disclosure of Information

We may disclose your personal information in the following circumstances:

Within Our Corporate Organization. We may share your personal information with our corporate parent, subsidiaries, and other affiliates, for purposes consistent with this Privacy Policy. We may also disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.

Service Providers. We may employ service providers to provide the Services on our behalf, perform service-related activities or assist us in analyzing how our Servies are used. These service providers may provide us with support services such as customer support, hosting, analytics, shipping, payment processing, email delivery, marketing, and database management services. These service providers may use your personal information only as directed or authorized by us and are prohibited from using or disclosing your personal information for any other purpose.

Corporate Transactions. We may sell, transfer or otherwise share some or all of our business or assets, which may include customers’ personal information, in connection with a business transaction (or potential business transaction), such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution and may transfer your personal information as part of the transferred business or assets to the acquiror in such transaction.

To Maintain Legal and Regulatory Compliance. We may disclose your personal information to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Website and our Services; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity. Our disclosures may occur under circumstances where we may not be authorized to advise you of such action.

With Your Consent: We may disclose your personal information for any purpose with your consent.

Cookies and Other Tracking Technologies

We may use cookies, log files embedded scripts, and other similar technologies to collect additional personal information automatically as you interact with the Services and to personalize your experience with our Services. Most Internet browsers transmit certain information to websites that you visit, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files. We use this information to ensure that the Website functions properly.

Cookies are web text files, containing small amounts of information, that a website or its provider transfers to your device’s hard drive through your web browser that enables the website’s or provider’s system to recognize your browser and remember certain information. “First-party cookies” are cookies which are served the entity operating the domain through which the cookie is served. iFilters and our affiliates’ own cookies are therefore “first-party cookies.” In case we allow others to service cookies through our Services, these cookies are called “third-party cookies.”

You may refuse cookies by activating the setting on your browser. However, if you select this setting, you may not have the same user experience. To learn more about how to manage cookies, visit www.allaboutcookies.org/manage-cookies/ (please note that this website is not connected to us and we are not responsible for its content).

We may request cookies to be set on your device. We use cookies to let us know when you visit our Website, how you interact with us, to enrich your user experience, and to customize your relationship with our Website.  You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our Website and the Services we are able to offer.

These cookies are strictly necessary to provide you with Services available through our Website and to use some of its features.  Because these cookies are strictly necessary to deliver our Website, refusing them will have impact how our Website functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on our Website. But this will always prompt you to accept/refuse cookies when revisiting our Website.

We may utilize a technology called a “web beacon” or “pixel tag.”  We may use web beacons to help determine which email messages sent by us were opened and whether a message was acted upon. Web beacons also help analyze the effectiveness of websites by measuring the number of visitors to a site or how many visitors clicked on key elements of a site. 

We may also may use automated devices and applications, such as Google Analytics to evaluate the use of our Website. We use these tools to gather information about users to help us improve our Services and user experiences. These analytics providers may use cookies and other technologies to perform their services and may combine the information they collect about you on our Website with other information they have collected for their own purposes. This Privacy Policy does not cover such uses of data by third parties. Google Analytics is a web analytics service offered by Google LLC (“Google”) that tracks and reports on our web traffic.  For more information on the privacy practices of Google, please visit the Google Privacy & Terms at  https://www.google.com/policies/privacy/. You can also find out more about how Google uses data at “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/ as well as their policies for safeguarding data at https://support.google.com/analytics/answer/6004245. 

Additionally, the Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics (available at https://tools.google.com/dlpage/gaoptout/ and https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh?hl=en).

Your Choices

We offer you the following choices about how we communicate with you and what information we collect from you:

Opting Out of Marketing Communications. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending your request to support@ifilters.com. You can also always opt-out by following the opt-out or unsubscribe instructions at the bottom of the email. Please note that such requests may take up to ten (10) business days to become effective. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may be able to opt-out of receiving further marketing text messages from us by replying STOP to our marketing message, or by contacting us at support@ifilters.com.

Modify Your Information. You may request to review, correct, update, or otherwise modify any personal information that you have previously provided to us through our Services. For your protection, we will only implement requests with respect to the personal information associated with the particular individual if we can verify the identity of that individual.

Security

We employ physical, technical and administrative procedures designed to prevent unauthorized access, improper use or disclosure, unauthorized modification or unlawful destruction or accidental loss, and to ensure the correct use of information, to safeguard our Services and the personal information we collect. However, transmission of information through the internet is not secure. Although we seek to protect your information as described above, we cannot guarantee the security of any information you transmit to the website or to us, and you transmit such information at your own risk.  Please do not send sensitive or confidential information to us by email or by any other means in connection with our Services. If you have reason to believe that your communications with us have been compromised in any way, please immediately notify us of the problem by contacting us as provided in the “Contact Us” section below. 

Third-Party Links

Our Services may contain links to other websites that are not owned or controlled by us. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our Services and go to another website. During this process, another entity may collect personal information from you. We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

Please be aware that any personal information you make available to us on social networking websites may also be made available generally on those websites, including to third parties, pursuant to your privacy settings on such websites. Please be thoughtful about your privacy settings on such social networking websites. The use and disclosure restrictions contained in this Privacy Policy will not apply to information disclosed on any social networking site. 

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any website to which our Services contain a link. Please read the terms, conditions and policies of such third-party sites before accessing or using such sites. The inclusion of a link through our Services does not imply any endorsement of the linked website by us or by our affiliates.           

Social Media Pages

Please note that we are not responsible for the collection, usage and disclosure policies and practices (including data security) of other organizations, such as Facebook/Meta, Pinterest, YouTube, Twitter/X or any other social media platform provider, operating system provider, wireless service provider or device manufacturer, including any personal information you disclose to other organizations through or in connection with our social media pages. Any posts you make on our social media pages may be available to others who use those pages. Never include sensitive personal, financial, or other confidential information such as your social security number, address, phone number or email address when posting or commenting online. Please refer to the privacy policies of our social media partners when you interact with them online.

Children

Our Services are not intended for children under 16 years of age. No one under age 16 may provide any personal information through our Services. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on the Website or through any of its features, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the information provided in the “Contact Us” section below.

Retention

We will retain your personal information for as long as your account is active, as needed to provide you Services or for the period necessary to fulfill the purposes outlined in this Privacy Policy. We will delete the personal information or remove how the personal information can be associated with you as required by applicable law. We may still retain and use your information as necessary to comply with our legal obligations, resolve disputes, enforce or our agreements and as otherwise permitted by law.

Your Privacy Rights

For individuals in the United States (except California), depending on applicable law where you reside or are located, you may be able to assert certain rights identified below with respect to your personal information. If you are a resident of California, please see Section 13 instead. If you are a resident of the European Economic Area, United Kingdom or Switzerland, please see Section

If any of the rights listed below are not provided to you under the law that governs the processing of your personal information, we have absolute discretion in providing you with those rights. Please refer to the “What Rights Apply” section below to determine the rights you have in the jurisdiction you reside. Your rights in relation to your personal information are not absolute. Depending upon the applicable law, access to your rights under the applicable law may be denied: (i) when denial of the request is required or authorized by law; (ii) when granting the request would have a negative impact on another’s privacy; (iii) to protect our rights and properties; (iv) where the request is frivolous or vexatious, or for other reasons.

Right to Know/Access. You may have the right to obtain a copy, or a list of categories of the personal information that we hold about you, as well as other supplementary information.
Right to Correct. You may have the right to correct or update any of your personal information in our records and systems that is inaccurate. You may request us to rectify, correct or update any of your information by us that is inaccurate.
Right to Delete. Under certain circumstances, you may have the right to request that we delete the personal information that we hold about you. This right is not absolute, and we may refuse your right to delete if it is reasonably necessary for us to provide a service requested by you; to perform a contract between us; to maintain functionality and ensure security of our systems; to enable solely expected internal uses of your personal information; to exercise a right provided by law; to comply with a legal obligation, or if there are compelling legitimate grounds for keeping your personal information.
Right to Portability. Under certain circumstances, you may have the right to receive personal information we hold about you in a structured, commonly used, and machine-readable format so that you can provide that personal information to another entity.
Right Against Discrimination. We do not discriminate against customers who exercise any of their rights described in this Privacy Policy.
Right to Object to Automated Decision-Making. You may have the right not to be subject to a decision that is based solely on automated processing (where a decision is taken about you using an electronic system without human involvement) which significantly impacts your rights. No decision will be made by us about you solely on the basis of automated decision making which has a significant impact on you.
Right to Opt-Out Sale / Right to Opt-Out of Sharing for Targeted Advertising. You may have the right to opt out of: (i) the sale of your Personal Data; and (ii) the sharing of your Personal Data for targeted advertising or profiling, as defined under applicable law. We use Tracking Technologies (as described in the “Cookies and Other Tracking Technologies” Section above) and may disclose certain Personal Data to advertising partners. Under certain state laws, this may be considered a “sale” or “sharing” of Personal Data.  
Right to Appeal. You may have the right to appeal if we refuse to take action on your rights request. Instructions on how to appeal will be provided to you upon such a denial, but in any event, such instructions will be substantially similar to those provided below for submitting requests.

To determine which rights you have, please refer to the table below that references the rights as described above. Any state not listed either does not have a law providing such rights or it does not apply to our operations. 

State of Residence	Applicable Rights
Nebraska and Texas	(a)-(i)

Submitting a Request to Exercise Your Privacy Rights

To assert your privacy rights noted above, you may submit your request via the information in the “Contact Us” section below.

To protect your privacy, we must be able to verify your identity to confirm that the rights request came from you. We may contact you by phone or e-mail to verify your request before we can process your request to exercise certain privacy rights. Depending on your request, we will ask for information such as your name, address, an e-mail address or a phone number you have used with us. For certain requests, we may also ask you to provide details about your most recent purchases.

In certain jurisdictions, individuals are permitted to designate an authorized agent to submit a request on your behalf to access or delete your personal information. To the extent the applicable law permits this, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Depending on your state of residence in the U.S., you may be able to appeal our decision to your request regarding your personal information. To do so, please contact us in any of the ways listed in the "Contact Us" section.

California Consumer Privacy Notice at Collection

If you are a California resident, then this Notice at Collection applies to you in accordance with requirements under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively “CCPA”).

Categories Personal Information Collected, Used, and Disclosed. In the preceding 12 months, depending how you interact with our Services, the chart below describes the categories of personal information (as the CCPA defines that term) collected, the sources and purpose of such collection, and the parties to whom the information was disclosed for a business purpose.

Personal Information Collected	Purpose of Information Collection (see Section 3 for more information)	Disclosure of Personal Information (see Section 4 for more information)
(A) Identifiers, such as a name, address, military service information, unique personal identifier, email, phone number, your device’s IP address, software, identification numbers associated with your devices, account number, account login, driver’s license or ID number, passport number, or similar identifiers. AND (B) Personal information under California Civil Code section 1798.80, including name, address, email, phone number, account number, account login, driver’s license or ID number, credit/debit card number.	-To register you as customer -To process, manage & deliver your order -To manage our relationship with you -To enable your participation in a draw, contest or survey -To provide you with customer and/or technical support, respond to requests -To deliver relevant content and personalized/targeted advertisements to you -To make recommendations about services which may interest you -To measure and analyze the effectiveness of our advertising -To monitor trends and statistics so we can improve our Services and user experience -To study how customers use our services, to develop them and grow our business and to inform our marketing strategy -To provide and operate the Services, including to put you in touch with other players, evaluate your progress in the game, to search for your friends, or to provide leaderboards -To negotiate and/or sell all or parts of our business or our assets -To comply with a law, regulation, or legal process	-Within Our Corporate Group -Service providers -Business partners -Advertising partners -Third parties in connection with the negotiation and sale of all or parts of our business or our assets -Government authorities
(C) Protected Classifications.	-To register you as customer -To process, manage & deliver your order -To manage our relationship with you -To provide and operate the Services, including to put you in touch with other players, evaluate your progress in the game, to search for your friends, or to provide leaderboards -To negotiate and/or sell all or parts of our business or our assets -To comply with a law, regulation, or legal process	-Within Our Corporate Group -Service providers -Business partners -Third parties in connection with the negotiation and sale of all or parts of our business or our assets -Government authorities
(D) Commercial information, such as records of products or services purchased, obtained, or considered by you, transaction records, payment card information and billing address.	-To register you as customer -To process, manage & deliver your order -To manage our relationship with you -To enable your participation in a draw, contest or survey -To provide you with customer and/or technical support, respond to requests -To deliver relevant content and personalized/targeted advertisements to you -To make recommendations about services which may interest you -To measure and analyze the effectiveness of our advertising -To monitor trends and statistics so we can improve our Services and user experience -To study how customers use our services, to develop them and grow our business and to inform our marketing strategy -To negotiate and/or sell all or parts of our business or our assets -To comply with a law, regulation, or legal process	-Within Our Corporate Group -Service providers -Business partners -Advertising partners -Third parties in connection with the negotiation and sale of all or parts of our business or our assets -Government authorities
(F) Internet activity information, such as browsing history, search history, gaming history, the webpage visited before you came to our site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information.	-To manage our relationship with you -To enable your participation in a draw, contest or survey -To provide you with customer and/or technical support, respond to requests -To deliver relevant content and personalized/targeted advertisements to you -To make recommendations about services which may interest you -To measure and analyze the effectiveness of our advertising -To monitor trends and statistics so we can improve our Services and user experience -To study how customers use our services, to develop them and grow our business and to inform our marketing strategy -To provide and operate the Services, including to put you in touch with other players, evaluate your progress in the game, to search for your friends, or to provide leaderboards -To negotiate and/or sell all or parts of our business or our assets -To comply with a law, regulation, or legal process	-Within Our Corporate Group -Service providers -Business partners -Advertising partners -Third parties in connection with the negotiation and sale of all or parts of our business or our assets -Government authorities
(H) Audio or visual information such as audio recordings of your voice to the extent you call our customer service, as permitted under applicable law.	-To register you as customer -To process, manage & deliver your order -To manage our relationship with you -To provide you with customer and/or technical support, respond to requests -To comply with a law, regulation, or legal process	-Within Our Corporate Group -Service Providers -Government authorities
(J) Inferences drawn from any of the information listed above, such as your purchase preferences, characteristics, and behavior.	-To deliver relevant content and personalized/targeted advertisements to you -To make recommendations about services which may interest you -To measure and analyze the effectiveness of our advertising -To monitor trends and statistics so we can improve our Services and user experience -To study how customers use our services, to develop them and grow our business and to inform our marketing strategy	-Within Our Corporate Group -Service providers -Business partners -Advertising partners -Third parties in connection with the negotiation and sale of all or parts of our business or our assets -Government authorities

Privacy Rights. California residents have the following rights in relation to their personal information.

Right to Know. You have the right to obtain a copy, or a list of categories of the personal information that we hold about you, as well as other supplementary information, such as the purposes of processing, and the entities to whom we disclose your personal information.

Right to Correct. You have the right to correct any of your personal information in our records and systems. You may request us to correct your personal information held by us that is inaccurate. In addition to the methods described below, you can correct your personal information through your account settings.

Right to Delete. Under certain circumstances, you have the right to request that we delete the personal information that we hold about you. This right is not absolute.  In addition, in the event your deletion request is honored, we may retain a record of your deletion request as required under applicable law.

Right to Portability. In certain circumstances, you have the right to receive a copy of the personal information we have collected about you in a structured, commonly used and machine-readable format.

Right to Opt-out of the Use of Automated Decision-making Technology (ADMT). You have the right to opt-out of the use of ADMT to process your personal information to make a significant decision that concerns you. We do not process personal information using ADMT to make any significant decisions about you. Therefore, we do not offer the right to opt-out of ADMT.

Right Against Retaliation. We will not retaliate against you for exercising any of their rights described above.

These rights are not absolute and may be denied in certain situations such as: (a) when denial of access is required or authorized by law; (b) when granting access would have a negative impact on another's privacy; (c) to protect our rights and properties; or (d) where the request is frivolous or vexatious.

Submitting a Request to Exercise Your Privacy Rights. To assert your privacy rights noted above, you may submit your request via the information in the “Contact Us” section below. You can also request to opt out of the activities that may be considered a sale or share, or targeted advertising, through the form by clicking on the “Data Opt Out” link in the website footer. You may be limited to 2 times per year for submitting a Right to Know/Access.  We may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.

You may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Retention of Personal Information. We retain your information for as long as your account is active, as needed to provide you Services or for other purposes stated in this Policy, or as required or permitted by applicable law. For more information about the criteria for retaining personal information listed above, please refer to Section 11 above.

Shine the Light. You have the right to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties’ or corporate affiliates’ direct marketing purposes. That notice will identify the categories of personal data shared with third parties and used for direct marketing purposes and the name and address of the third parties that received such personal data.

Do Not Track Signals.  We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

International Transfers of Data

Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers, and your personal information may be transferred to countries outside of your country of residence, including the United States, which may have different data protection rules than those in your country. In the event of such a transfer, we will take commercially reasonable steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy. When we transfer of your personal information to an organization or country we takes steps to ensure there are safeguards in place as required under the applicable data protection laws. If you do not wish for your information to be transferred to, processed, or maintained outside of the country or jurisdiction where you are located, you should immediately cease accessing our Services.

Additional Notice to Individuals in the European Economic Area, the United Kingdom and Switzerland

This section only applies to individuals using or accessing our Service while located in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland (collectively, the “European Countries”) at the time of data collection pursuant to the European Union’s General Data Protection Regulation, the UK General Data Protection Regulation, or the Swiss Data Protection Act (collectively, the “GDPR”).

We may ask you to identify which country you are located in when you use or access some of the Services, or we may rely on your IP address to identify which country you are located in. When we rely on your IP address, we cannot apply the terms of this section to any individual that masks or otherwise hides their location information from us so as not to appear located in European Countries. If any terms in this section conflict with other terms contained in this Policy, the terms in this section shall apply to individuals in a European Country.

Our Relationship to You. The controller for the data processing described in this Privacy Policy is: iFilters Inc., mailing address 3045 S. Archibald Avenue #H202, Ontario, CA, 91761, United States, Attention: Privacy Compliance Officer, and you can contact us at support@ifilters.com or by phone at 1-800-880-9383.

Legal Bases for Processing Your Personal Data. The legal basis of our processing of your personal information within the scope of application of the GDPR is as follows:

Section & Purpose of Processing	Legal Bases for Processing
Section 3(h) To Maintain Legal and Regulatory Compliance. Section 3(g) To Enforce Compliance with Our Agreements or Policies.	Based on our legal obligations. Article 6(1) lit.(c) GDPR.
Section 3(a) To Provide You With Our Services. Section 3(b) To Provide Service-Related Communications. Section 3(c) To Provide Customer Support.	Based on our contract with you or to take steps at your request prior to entering a contract. Article 6(1) lit.(b) GDPR.
Section 3(g) To Enforce Compliance with Our Agreements or Policies. Section 3(e) For Product Research and Development. Section 3(i) For Customization. Section 3(j) To Facilitate Corporate Acquisitions, Mergers and Transactions. Section 4(a) Within Our Corporate Organization. Section 4(b) With Our Service Providers. Section 4(c) Corporate Transactions.	Based on our legitimate interest to operate our business and not overridden by your data protection interests or fundamental rights and freedom. Article 6(1) lit.(f) GDPR.
Section 3(d) To Send You Marketing and Promotional Emails. Section 3(k) With Your Consent. Section 4(e) With Your Consent.	Based on your consent. Article 6(1) lit.(a) GDPR.

Your Rights. In the European Union, the United Kingdom and Switzerland you may have the rights described below with respect to your personal data, subject to certain exceptions.

Right to access. You may have the right to obtain a copy of your personal data that we hold about you, as well as other supplementary information, such as the purposes of processing, the categories of personal data that we process, the entities to whom we disclose your personal data, etc.
Right to rectification. You may have the right to request us correct any of your personal data in our files.

Right to erasure. Under certain circumstances, you may have the right to request erasure of your personal data that we hold about you. To note, this right is not absolute, and we may refuse your right to erasure if there are compelling legitimate grounds for keeping your information.

Right to restriction. You have the right to request that we restrict our processing of your personal data in certain circumstance. For instance, this right is available if you contest the accuracy of the personal data, or if you objected to our processing.

Right to object to processing. You have the right to object to our processing of your personal data at any time and as permitted by applicable law if we process your personal data on the legal bases of consent or legitimate interests. However, we may continue to process your personal data if it is necessary for the defense of legal claims, or for any other exceptions permitted by applicable law.

Right to portability. Under circumstances, you may have the right to receive personal data we hold about you in a structured, commonly used, and machine-readable format so that you can provide that personal data to another controller.

Right to not to be subject to decisions based on automated processing. In some circumstances, you have the right not to be subject to decisions based solely on automated processing, and to obtain the human review of any such decisions that significantly affect you. We do not use automated processing to make any decisions that significantly affect you.

To assert your privacy rights noted above, you may send a request to us through our “Contact Us” section below.

If you are a resident of the European Economic Area, United Kingdom or Switzerland and believe we process your Personal Data within the scope of the General Data Protection Regulation (“GDPR”) in the EEA, the Data Protection Act 2018 (as amended) in the UK, or the Swiss Data Protection Act in Switzerland you may direct questions or complaints to our privacy office through the our “Contact Us” section below.

You also have the right to lodge a complaint with a supervisory authority or equivalent regulatory body. Contact details for data protection authorities in the European Economic Area are available here, and contact details for the United Kingdom’s ICO are available here.

Transfers of Your Data. If you are based in the European Union, this may involve transferring your personal data outside the UK or the EEA. Some of our external third parties are based outside of these jurisdictions so their processing of your personal data will also involve a transfer accordingly. Whenever personal data is transferred from the EEA or the UK, to a location outside of these jurisdictions, we ensure a similar degree of protection is afforded to it. As applicable, we may use specific contracts approved by the European Commission or the UK Information Commissioner’s Office which give personal data the same protection it has in the EEA and/or the UK.

Contact Us

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your personal information described here, your choices and rights regarding such use, please do not hesitate to contact us at by phone at 1-800-880-9393, by email at support@ifilters.com, or by mail at: iFilters Inc., Attn: Privacy Compliance Officer, 3045 S. Archibald Avenue, #H202, Ontario, CA 91761.